Freelance Digital Marketing in 2023
Freelance Digital Marketing in 2023
Contents
Minimum effort, maximum return – is the new policy for career in 2023. To fulfill this desire of human being “Freelance Digital Marketing” is the best way. For flexibility, freedom, financial independence and time saving, traditional 9-to-5 jobs are no longer the only path to a successful career. You can do your work from any corner of the world with the help of just a digital device and internet, that too at your desired time. To understand it better you should know first how good is a career in digital marketing in 2023.
Freelance digital marketing is a self-employment career option. Individuals and professionals offer their skills and services of online marketing on a project-by-project or contract basis. They work independently and may collaborate with various clients or businesses to create and execute digital marketing strategies like SEO, content marketing, social media marketing, email marketing, PPC advertising, and more. Freelancers typically set their own rates, manage their own clients, and have the flexibility to work remotely or from different locations.
How to Start Freelance Digital Marketing?
After the advent of internet and online world, people started moving towards digital marketing instead of traditional marketing. Because digital marketing is cheaper and more beneficial too.
On top of that it is a process that you can do from anywhere, anytime. You don’t need to be present in the office of any business. This feature laid the foundation of freelance digital marketing.
But to do freelancing in such a big digital marketing industry, and where there is so much competition, you have to move forward by making a certain path for success. That’s why here we are going to tell you step by step how to do freelance digital marketing:
1. Learn Digital Marketing
To get success in freelance digital marketing, you must have expertise in digital marketing.
Gone are the days, when you could do digital marketing with just a little bit of skills. Now the competition has increased a lot. AI has come from above. It is doing many tasks of digital marketing in a pinch.
In such a situation, when your work will be of high level, then only you can earn money through freelance digital marketing.
There are many categories in digital marketing like SEO, content writing, social media marketing, email marketing, google ads. If you can achieve efficiency in all, then it will be icing on the cake. Otherwise, you must be proficient in at least one of them if you want to make a successful career in freelance digital marketing.
2. Make a Portfolio
What is seen, is sold
You have acquired digital marketing skills. very nice! But now you have to prove this in the online market. For this you need a portfolio.
Freelancing can be difficult if you do not have a good portfolio. You can read this article to know what is portfolio.
And if you do not have a good portfolio, then create a blog or website of your own. Through this, you can prove your digital marketing skills in front of the whole world. As a result, nothing can stop you from building a successful career in Freelance Digital Marketing.
3. Choose a Niche
- Digital marketing skills devlopment – (complete)
- Portfolio – (complete)
- Now the next step is to select a “niche“
Choosing the right niche means winning half the battle. It is possible that a particular digital marketing strategy may not get equal result for food and travel niche. You can’t sell gold and grocery in the same way.
Based upon your skills, experiences, interests, possibilities and abilities choose the perfect niche where you can achieve your best.
For example my niches are – “Digital Marketing” and “Life Coaching”
Note: Be specific for your niche. Today competition is high. That’s why, the more specific you are, the easier it will be for you to make a career in freelance digital marketing.
4. Select a Freelancing Platform
Next is – select a freelancing platform.
Freelancing platforms are those places which facilitate the buying and selling of services online. Such as Fiver, Upwork, Freelancer, PeoplePerHour, Guru etc are highly good for freelance digital marketing. Select according to your preferance. Each platform has its own system and policies. In some, you have to make a gig, in others you have to submit a proposal. In the middle, freelancing platforms make sure that nobody can cheat anyone.
Apart from this, you can also find clients through Facebook, Instagram, LinkedIn etc. But it is a bit difficult task. On top of that the chances of fraud are also high.
Once you have done your branding well, you will have no problem in getting clients. People will come to you for digital marketing services.
Tip: Do not rely on only one freelancing platform. Try to find clients by creating accounts on different freelancing websites. Make your portfolio and account so attractive that people get impressed and buy your services. But remember, write only what you can actually do. Never resort to any kind of lies to attract people. Otherwise, once you will get a customer bill, but after that your name will be spoiled in the freelancing digital marketing industry and then no one will hesitate to give you work.
5. Networking for Freelance DigitalMarketing
Networking is also very important. For this, your presence on every social media is necessary. Additionally, creating your own website and page on different social media platforms will be very beneficial. Connect with other freelancers like you, build good relationships.
Invite your clients to connect with you on social media. This will increase your chances of converting people your regular clients. Along with this, through email marketing you can encourage your clients to buy more services and products by giving them good offers.
6. Quality Services
You have learned digital marketing skills, made your portfolio, choose niche, created accounts on freelancing platforms, done networking, now as soon as you get your first client, you have to provide your best service.
Always remember, your freelance digital marketing career depends on the quality of services you provide. Give clients more than they expect. If the customers are satisfied then you can’t even imagine how much money you can earn from this career.
What Works a Freelance Digital Marketer Do?
As a freelance digital marketer, you may have to do a variety of jobs depending on the requirement of the clients. But basically all the work falls into these categories:
Content Marketing
In content marketing, you have to do marketing for your clients through content writing, copy writing, blog posts, article writing, description writing.
Content Strategy
In content strategy, you have to make plan and share content in a way which helps a brand achieve its goals. It’s like deciding what to say, how to say it, and where to share it to connect with people.
Proof reading
In proof reading, you have to recheck the written content. It has to be seen if there is any grammatical mistake, writing error or whether the thing written is right or wrong. And if the client asks to correct it, then you have to correct it also.
SEO (Search Engine Optimization)
In SEO, you have to organize the client’s content, blog, website etc, in such a way that it can rank first on Google’s search engine results page (SERP).
Although there are many types of SEO, but these three are the main ones –
- On-Page SEO
- Off-Page SEO
- Technical SEO
SMM (Social Media Marketing)
In SMM , you have to help your client’s business to be seen and engage with customers on social media. You’ll do –
- Create content (photos/videos/writings)
- Regular post
- Interact with people
- Track performance
- Run ads
- Works with influencers
- Stay updated
- Manage reputation
- Report results
PPC advertising
You have to strategically run pay-per-click ads for your clients in the budget given by them in such a way that their desired goals can be achieved. For this you have to do –
- Keyword selection
- Ad campaign set-up
- Write compelling ads
- Maintain budget
- Adjust bids
- Experiment with ads
- Track results
- Reports on performance
Market research
You have to do market research as per the client’s request. In this, one has to thoroughly examine the industry trends, analyze target audience and market competition.
Email Marketing
In email marketing, you have to run email campaigns for your clients. Has to convert subscribers into customers for your clients by providing better value.
Similarly, a freelance digital marketer may have to do many other tasks. Such as local SEO, affiliate marketing, community building, website building etc.
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